An Insight into The Mysterious World of Blockchain

Blockchain for most people is the technology that drives Bitcoin, but the real potential of Blockchain is far beyond driving cryptocurrencies. It is a technology having admirers like Richard Branson and Bill Gates, and various insurance companies, as well as banks, are planning to implement this technology in their system.

With this article, you will get an insight into the mysterious world of Blockchain and understand what makes Blockchain so interesting.

What really is Blockchain?

Today, most people transact through a reliable middleman like a bank, but Blockchain allows direct connection between a consumer and supplier. The involvement of a third party is pulled out.

Blockchain uses cryptography for keeping the exchanges secure and a “digital ledger” or decentralized database of all the transactions provided. This digital ledger can’t be corrupted and the transaction carried out through it can be seen by everyone across the network.

In simple terms, Blockchain is a digital ledger having every transaction of a cryptocurrency recorded chronologically.

How Blockchain Works?

Blockchain keeps the details of digital currency’s every transaction, and this technology prevents the same cryptocurrency from being spent twice. To understand it better, you should read the following steps:

  1. A wanted the money to be sent to B.
  2. The transaction is done online and is represented as “block”.
  3. This block is broadcasted to each party present in the network.
  4. Then, the members of this network approve it as a valid transaction.
  5. This block is then added to the chain, and a transparent and indelible transaction record is provided.
  6. Finally, the money reaches B from A.

Why Blockchain is so important?

Blockchain with various advantages provides huge opportunities, especially for businesses. With the help of Blockchain, a system can be developed by businesses which are capable of functioning more efficiently and effectively. This technology can be used by businesses in various ways and some of the uses are as follows:

  • Blockchain can be used to completely automate the legal agreements.
  • Businesses can use Blockchain technology in verifying Supply Chain activities.
  • This technology when used in businesses bring Accountability and Transparency.
  • Transferring funds is easy and fast without the interference of a third party.

What is the future of Blockchain?

In future, Blockchain technology will dominate the financial activities. Being a trackable global currency and having a well-organized infrastructure, Blockchain technology will result in huge cost reduction thereby benefitting each market participant. Moreover, the face of global banking will change and the payments will be carried out like emails are used today to communicate.

Is Blockchain technology secure?

Yes, Blockchain technology is secure and cryptography is the basis of this. All the records of a Blockchain transaction are secured by cryptography, and every transaction is connected with the chain of previous records or transactions. Moreover, the records of these transactions are distributed amongst and can be viewed by every participant of the Blockchain’s distributed ledger. Tampering that data is not possible because the hacker will be required to change all previous records in Blockchain.

These are some basics of Blockchain which might have definitely enlightened you with the basics of Blockchain technology.

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Author: Indrajit Sarkar

 

How ‘Chat bot’ Could Be a Great Addition to Your Digital Marketing Strategy

What is Digital Marketing?

Digital marketing is still the marketing and promotion of products, goods, or services. However, it differs from traditional marketing because marketers are able to view the various marketing channels to see what works and what does not. Digital marketing has become increasingly popular over the last decade. The term digital marketing is basically an umbrella for all of the efforts to market online. There are many different forms of digital media channels, but the most commonly used is the internet.

What is a Chat bot?

A chat bot is a computer program that simulates human conversations via artificial intelligence. Most of the time, a chat bot is used to communicate via text with real human people. However, lately, people have been using chat bots to chat with other chat bots. Chat bots are basically an automated conversation machine with limited topics, but the ability to interact as a real live human.

Why Should Chat bots be Used in Digital Marketing?

Chat bots are a fantastic addition to your digital marketing strategies for several reasons. Chat bots are a great way to engage customers without taking up the time of an employee who could be focusing on more important tasks. Answering customer questions regarding products and services have never been easier than with the use of a chat bot. Chat bots are able to reach wider audiences. They can effectively save you money and even more importantly, time.

Benefits that Chat bots can Bring to Your Digital Marketing Campaign

Chat bots can carry on multiple conversations at one time. This means that you will be able to answer questions and engage with more customers. Many other major companies and corporations have already turned to using chat bots. Chat bots can do a lot more than just answer the questions of customers. They can also be used to engage customers by providing them with updated information regarding your products, goods, or services.

Higher Open Rates and Improved Customer Engagement

Chat bots have higher open rates than email marketing because they are instantaneous and interactive. Customers are able to skip information they are aware of and get right down to what they want to know. Chat bots are great for improving engagement. A higher customer engagement rate means more sales. Chat bots can even use images like video to keep customers drawn in. Digital marketing is all about keeping the attention of customers and potential customers. This can all easily be obtained by the use of a reliable chat bot.

Final Word

There has never been a better time to see how beneficial chat bots really can be to a digital marketing campaign. Check out the various options out there before making a final decision. Chat bots have the power to enhance your digital marketing strategies by leaps and bounds. Chat bots can provide a personalized customer experience and help establish a stronger social media presence for your brand. In the online world, it is all about being seen. Chat bots can help with that.

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Author: Indrajit Sarkar

6 Reasons Why You Should Hire a Digital Marketing Service Provider to Grow Your Business

Today, technology is advancing at lightning speed and businesses are doing every possible thing to match this speed. Some of the businesses which were practicing traditional methods are now shifting their business online and others are implementing different digital marketing tactics to be a bigger player in market.

A business can be considered as successful or failed by analyzing the targeted audience attracted towards it. Your website might attract numerous visitors every day but until and unless those visitors are not converted into leads and then sales, all the traffic is useless. In today’s era, digital marketing techniques and tools provide businesses the opportunities to survive and grow.

Digital Marketing Services

These are the services required to fulfill the digital needs of an organization. They guide the journey of a business’s digital transformation towards a smart and connected venture and makes it more contextual and cognitive. Most importantly, Digital Services help a business to build extraordinary connections and gain extraordinary results.

The following 6 reasons will clarify why it is necessary to hire a Digital Marketing Service provider for the growth of your business. It will prove to be an investment which you will never regret.

1. Save time and money on training

Hiring a Digital Marketing Service provider will save your time and money intended to be spent on training. There won’t be any need to organize a digital marketing training program for your employees or pay your marketers to learn digital marketing. A Digital Marketing Service provider already has a qualified, knowledgeable and experienced staff ready to work for you.

2. Keep up with newest marketing trends

The in-house marketers are so much buried in everyday tasks that they do not get any chance to remain updated with newest marketing trends. They do not get any chance to change, evolve and grow. When you hire a Digital Marketing Service provider, it will invest time in keeping up with latest tools, trends, technologies, and strategies to help your business grow.

3.  Access advanced tools and strategies  without spending anything extra

Everyone knows that in digital marketing, usage of tools and techniques increase the efficiency, performance, and productivity of a business. Some of them are free but for a limited time and moreover, you can avail those free services only if you know about them. A Digital Marketing Service provider gives customers access to various premium-level software, services and analytical reports at no extra cost.

4. Maintain efficiency amongst existing staff

Some companies do not hire a Digital Marketing Service provider and put the burden of social media posts, content writing and SEO on existing employees. This step can put a physical and mental pressure on employees and the chances of higher productivity in long run gets reduced. This will also bring inconsistency in your business’s marketing efforts.

5. Meet deadlines

A business having strong marketing strategy cannot afford drifting apart because of in-house team’s time limitations. There are deadlines in business and meeting all of them is very hard unless someone is hired to finish some tasks. Hiring a Digital Marketing Service provider will help you meet the deadlines every time.

6. Effective management of budget

When a Digital Marketing Service provider is hired, your business gets the much-needed expertise and skills whenever required. Instead of hiring a permanent employee for doing digital marketing tasks, you can hire a Digital Marketing Service provider according to the tasks and time period. This way you will save big and effectively manage the budget of your business.

These are the 6 main reasons why you should not hire a permanent digital marketing employee and go for a Digital Marketing Service provider to grow the business.

http://ascentera.com/digital-marketing.html#requestform 

Author: Indrajit Sarkar

Digital Marketing

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